About PETX WORLD
We believe the pet industry is stronger when it builds together.
PETX WORLD connects the people, businesses, platforms, and ideas moving the pet industry forward.
The PETX Story
PETX WORLD began the way most things in this industry begin: with the daily realities of operating a pet business. Clients, staffing, systems, pricing, marketing, and the constant question of what happens next.
What became clear over time is that the hardest problems were not unique to one business. They repeated across grooming, veterinary care, boarding, training, retail, services, and technology — and almost nobody was solving them together.
PETX WORLD is the answer to that pattern: a connected set of companies, media properties, technologies, and programs designed so that progress in one part of the industry strengthens the rest.
Mission
Create infrastructure that helps pet professionals, businesses, brands, innovators, and communities connect, grow, and build the future of the pet industry.
Vision
A more connected, innovative, economically powerful, and opportunity-rich pet industry.
What We Believe
Six convictions that shape everything.
- 01
Connection creates opportunity.
- 02
Education creates stronger businesses.
- 03
Visibility creates growth.
- 04
Innovation moves industries forward.
- 05
Community creates resilience.
- 06
Opportunity should reach the next generation.
Founder & CEO
Wayne Hartley Jr., RVT
Wayne Hartley Jr. is a pet industry entrepreneur and Registered Veterinary Technologist who has spent his career on both the clinical and business sides of animal care.
As a business owner, media host, and community builder, he has worked directly with the professionals, owners, and organizations that keep the industry running — and built PETX WORLD around what they consistently need: connection, education, visibility, technology, and opportunity.
His focus today is architecture: designing an ecosystem that outlasts any single company and creates room for the next generation of industry leaders.